ARKADIA
How do you make matcha stand out in a crowded category? By creating a campaign world that feels fresh, playful and impossible to scroll past.
PROJECT SCOPE
CAMPAIGN & MARKETING
CREATIVE DIRECTION
DIGITAL
SOCIAL
PRINT & COLLATERAL
CREATIVE DIRECTION
DIGITAL
SOCIAL
PRINT & COLLATERAL
Arkadia is an Australian food and beverage brand known for café favourites made for both hospitality and at-home audiences. This campaign brought matcha to the forefront through bold creative, playful imagery and a cohesive suite of digital, social and print assets.
PACKAGING & FMCG
DESIGNED FOR THE SHELF AND BEYOND.
The Arkadia range required a flexible visual approach that could work across multiple products, formats and campaigns. Packaging was developed with strong shelf presence in mind, while maintaining a clear and consistent brand language across print, digital and marketing applications.
