The Platinum range was created by Kylie Pye design for the Pacific Brands Hosiery Group.
One of the key components of the brief was showing the product on the body in a unique and interesting way. Yoga poses became the inspiration for the models body shape and the simple beautiful photography is the hero. Clean simple typography and colour choices are all intrinsic to the fresh, modern look of the finished packaging.
Work on the Platinum project also included logo design and photography art direction.